Listen to Rich Fayden’s Ominous Rework of Bobby Brown’s “Don’t Be Cruel” –

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Rich Fayden has been known as a singer-songwriter who can bridge together modern sounds with retro influences, creating songs that resonate with generations of music fans. And his production style is no different. 

Fayden recognizes that the biggest producers in the world have found success by reimagining classics, so he dug through the crates and selected an old-school groove to work his magic.

Back in 1988, pioneering new jack swing artist Bobby Brown released “Don’t Be Cruel,” which charted as a pop crossover on Billboard’s Hot 100 chart that same year. Fayden has now reworked the R&B classic, producing dark, ominous soundscapes that reimagine it for today’s dancefloors.


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